Chatbot-assisted conversational marketing is the quickest approach to interact with website visitors and convert leads through dialogue-driven activities. Consumer engagement, rather than one-way brand communication, is the core of this style of inbound marketing.

The approach to initiate real-time discussions with buyers and consumers is through conversational marketing. Conversational marketing employs tailored messages and intelligent chatbots to connect with customers while they’re on your website, rather than requiring them to fill out lead capture forms and wait days for a response. Making it easy for consumers to interact with your organization can help you convert most of the correct leads faster, resulting in happy customers and a happy business.

How conversational marketing is changing customer purchasing behavior

The method to promote and sell has a flaw: it no longer corresponds to how people buy products. People like messaging because it is quick, simple, and seems like a conversation. As a result, it is unsurprising that 90% of customers desire to connect with businesses (and the majority prefer it over email).

Buyers and customers do not have time for this anymore, and the numbers show it:
Only 43% of people answer cold calls.
The average email open rate has fallen to 20%
The average landing page conversion rate is only 2.35%
The B2B buying process has become cold, impersonal, and way more painful for the buyer than it needs to be.

How Do You (actually) Do Conversational Marketing?
Implementing conversational marketing does not force you to blow everything up and start from scratch. It is the fastest way to move buyers through your marketing and sales funnel.
It is more like turning on a new lead-gen channel that complements your existing marketing efforts.

The Conversational Framework boils down to 3 steps:
Engage
Understand
Recommend

1. Engage more leads with chatbot instead of forms.
What happens if you allow people to start discussions right away on your website rather than forcing them to fill out forms before speaking with anyone? For the most part, this translates to improved conversion rates, more chances, and a more personalized customer experience.
You may employ a bot to initiate a discussion with visitors who click to download now, contact sales, or arrange a demo. But it does not have to end there; you can continue the discussion and move individuals through your funnel rather than requiring them to wait for a follow-up email if that is what they want.

2. Understand leads and what they want in minutes instead of days.
It takes days of marketing automation and nurturing emails to qualify leads the traditional way.
Conversational marketing uses bots to keep you available 24 hours a day, seven days a week to communicate with new prospects. Instead of requiring leads to wait for follow-up emails, chatbot systems can identify who they are and what they want by qualifying leads in real-time.

3. Recommend the right next step to move leads through your funnel.
chatbots are amazing at engaging and understanding leads, but when it comes to closing the deal, nothing matches human-to-human engagement. That’s why bots employ intelligent routing to link leads to your sales team and even schedule meetings for them automatically, allowing your sales professionals to focus entirely on selling. Bots will always ensure that the correct leads go to the appropriate representative’s thanks to sophisticated routing. Leads can be assigned on a rotational basis if you have numerous salespeople in the same region. Chatbot may organize appointments for eligible leads immediately from chats after sales reps link their calendars. Your sales staff will appreciate having a calendar full of high-quality meetings waiting for them when they get up.

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